History
For over 40 years IMAX® has been taking audiences to places they have never been before, and taking technology to ever-increasing heights of innovation. When the original founders envisioned a dream of developing a large format motion picture projection system at the Montreal Expo in 1967, they established a commitment to innovation and technological progress that has made the IMAX® Experience the most recognized and respected cinematic experience around the globe.
(Click here for the complete campaign) Big Thinkers
Rosa Parks
Sometimes the simplest of acts can lead to the mightiest of consequences. On December 1st, 1955, forty-two year old Rosa Parks boarded the Cleveland Avenue bus after working her shift at the Montgomery Fair Department Store in Alabama and took a seat in the first row of the “coloured section” reserved for non-white passengers in the middle of the bus. When the first ten white only rows reached their capacity, bus driver James Blake moved the “coloured” section sign and demanded those passengers give up their seats. Three of the passengers complied. Ms. Parks refused.
(Click here for the complete campaign)
(Click here for the complete campaign)
